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Understanding Client Lead, Credit, and NOA Statuses

A reference for the three status fields on a client record — Lead status, Credit Status, and NOA status — what every value means, and the three conditions required before you can book.

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Written by Poltai

This article explains the three status fields that appear on a client record: the Lead status pill at the top of the page, the Credit Status in the Credit section, and the NOA status in the Credit section.

The Lead status pill appears at the top of every client record next to the client name. It tracks the relationship stage with the client — from initial outreach through active customer.

View-only: Reps cannot edit lead status. If a status needs to change, submit a help desk ticket.

Lead status

What it means

New lead

The client has just been added; no outreach has happened yet

Prospect

A potential client identified but not yet engaged

Contacted

Initial outreach has been made

Attempt unsuccessful

An outreach attempt was made but didn't connect

Contact in future

The client isn't ready now; revisit later

In negotiation

Active discussions are underway

Qualified

The client meets the criteria to move forward

Unqualified

The client doesn't meet the criteria to move forward

Customer

The client is an active customer with whom we are booking shipments

On hold

Engagement is paused for a defined reason

Lost

The client opportunity is closed and not moving forward

Credit Status appears in the Credit section of the General tab. It tracks where the client's credit application stands with the Accounting Team.

View-only: Reps cannot edit credit status. If a status needs to change, submit a help desk ticket. See Reading a client's credit panel and NOA status.

Credit Status

What it means

Can you book?

Pending review

Application submitted, awaiting Accounting review

No — wait for approval

Needs review

Accounting has flagged the record for re-review

No — submit a help desk ticket to find out what's needed

Approved

Accounting has approved the client for credit up to the limit

Yes — provided NOA is Active and balance + new shipment ≤ limit

Declined

Accounting has declined the client for credit

No — a prepayment option may be available; contact Accounting

NOA status appears in the Credit section of the General tab. The NOA (Notice of Assignment) is the document the client must confirm before any loads can be processed or carrier payments released. NOA status tracks where that document is in the workflow.

View-only: Reps cannot edit NOA status. If a status needs to change, submit a help desk ticket.

NOA status

What it means

Not sent

NOA has not yet been issued to the client

Requested

NOA has been requested internally but not yet sent

Placed

NOA placement is in progress (verify exact meaning)

Sent

NOA has been sent to the client but not yet confirmed

Active

Client has confirmed the NOA — loads can now be processed and carrier payments released

Important — only Active means you can book: A status of Sent is not sufficient. Until the NOA reaches Active, no loads can be processed and no carrier payments can be released for this client.

You need all three to be true:

  1. Lead status is Customer

  2. Credit Status is Approved

  3. NOA status is Active

If any of these fail, do not book — escalate through the help desk.

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